The world is turning digital with all its advancements. A term that can hardly go unheard these days is digital marketing. If you are paving your way into the world of digital marketing, there are numerous concepts that you need to be clear about.
A primary concept that we need to deal with along with the idea of digital marketing is the XML sitemap. This article will guide you with all about XML sitemaps and their importance to Google. By the end of this article, you will know how they can help rank your page according to the SEO algorithm. So, if that doubt has piqued your interest, keep reading!
What are XML sitemaps?
A sitemap is a file where you need to provide all the information about the elements in the web pages, such as media and other files, and the relationships between them.
Search engines introduced the XML sitemap protocol in the year 2005. XML sitemaps are an excellent way to brand new sites or sites with tons of pages, crawling and linking issues. These maps help the engines discover the pages and crawl them more efficiently.
An XML sitemap plays the role of a roadmap of the website you run. It will assist in leading Google to all the vital pages on your website. These are mainly used for ranking well according to SEO because these sitemaps help the search engines understand the website’s structure.
They allow Google to reach your essential web pages quicker even if your interlinking fails to work or is faulty. Thus, the function of sitemaps is primarily speeding up the process of content discovery by Google. They even assist with all extra data that can be put in, such as change frequency, last modified date, priority, etc.
What information does a sitemap usually provide?
Sitemaps are used to provide various information regarding specific content on our web pages which can include images, videos, or even news content. Your page featuring your website Designing Company in Delhi can use the sitemaps to provide similar information to the target audience and the search engines. Some of such information can be listed as follows:
- An image entry in a sitemap can include the image subject matter itself, its license, or its types.
- A video entry can specify the time of the video, its categories, or its age-appropriateness rating.
- A new entry on your sitemap can include the article title along with its publication date.
Which websites are likely to use XML sitemaps?
According to the documentation of Google, the websites that need XML sitemaps are listed as follows:
- Websites that are pretty large.
- Websites that hold rather large archives.
- New and fresh websites that have comparatively few external links attached.
- Websites that deal with rich media content.
A digital marketing company in Delhi, India, must use XML sitemaps as it will undoubtedly benefit from them. If you want your page rank well in SEO, sitemaps will turn out to be the best bet. It is because every website needs Google and other important search engines to find their most important pages easily and to notify them about recent updates.
Which pages should you include in your XML sitemap?
Sometimes, the users find it difficult to decide which pages they should include in their XML sitemap. The following pointers might ease it up:
- Check the relevance of the URL. The page to include should be suitable for the visitors to land in.
- If you do not wish the URL to show up, you should need to add a non-index tag.
- If you are starting a new blog for your website designing company in Delhi, you can create an XML sitemap right from the start. That will help Google find the recent posts on your blog to help your target audience reach it.
- You do not need to create sitemaps for media or images because your webpage will already include those.
How will you make Google find your sitemap?
In order to make Google find your sitemap, you need to follow the following steps:
- Firstly, add your sitemap to the Google search console account.
- There, you can search for your sitemap in the “Sitemaps” section.
- Your sitemap is already supposed to be there. But if not, you need to add it at the top of the page.
In this way, you can check if Google has indexed all of the pages in your sitemap. One should keep in concern the difference between indexed and submitted. If it’s vast enough, they should try providing more links that point to the not-indexed context.
List the reasons why XML sitemaps are essential to Google.
Search engines such as Google read the files you provide in your sitemap to be able to crawl your site more efficiently. It is undoubtedly beneficial to create and check the XML sitemaps for their website to understand if they are doing right. There are various reasons in why having an XML sitemap can help your digital marketing company in Delhi, India. Some of those reasons are as follows:
- The primary function of these sitemaps is to help the SEO of your site.
- A sitemap tells Google which files or pages are essential to the website. It also provides valuable information regarding these files in particular, such as the time of last updates or any alternate language versions of the page.
- They help Google have easy access to the most important posts and pages on your website, only if you add the correct URLs.
- It also assists Google in finding the updated content easily and knowing when that particular URL needs to be crawled again.
- If you add an XML sitemap to your Google search console, it will help Google point your sitemap first and thus check for sitemap errors.
- Another example that proves the importance of sitemaps is hreflang.
Having a perfect XML sitemap serves as an essential part of the technical SEO of your webpage. Thus, if you need an answer to the primary query, it would be, yes, XML sitemaps are vital to Google, just as they are essential to the websites.